Sustainability Report in Print and Digital Formats
Client: Metsä-Multia
We created the visual identity for Metsä-Multia’s first sustainability report in 2024, when the report for the year 2023 was published. In early 2025, we implemented the second report (for the year 2024), utilizing the previously built visual identity. The new publication was updated cost-effectively with fresh content, illustrations, and the theme Everyday Sustainability.
The report was published both digitally on Metsä-Multia’s website and as a printed version. Although digital solutions are important, a printed publication showcases sustainability efforts in a concrete and clear manner. A polished layout invites readers to pick up the report and makes the content highly accessible. A physical report often leaves a more lasting impression than just a web link.
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The visual design emphasized scannability, ensuring that the most key information was highlighted visually and in an easy-to-understand format. In addition, the layout incorporated the company’s brand, which has been refined through years of collaboration into a strong and recognizable asset.
As usual, the collaboration with Metsä-Multia went smoothly, and the execution of the report progressed seamlessly through close dialogue with the client. Our long-term partnership has built mutual trust, which allows the work to be carried out efficiently—”sometimes even reading each other’s minds.”
“The theme Everyday Sustainability was brought out very well in the report, and it reflects our actual operations. The report has received an immense amount of praise from our stakeholders and clients. Working with Aidia has been straightforward—our ways of thinking align perfectly.”
