From a Long-Term Partnership to a Productive Marketing Collaboration

Our long-term partnership with a client in the tourism industry grew even closer this year, as our long-standing marketing collaboration took on a new direction. While the client had already been actively managing their marketing, the leadership of these marketing efforts shifted to us early in the year. At the same time, we overhauled the strategy, priorities, and channel selections.

With the renewal, the number of digital campaigns was reduced, but their structure and content improved significantly. Concurrently, we adopted a more holistic approach to marketing, aiming to both increase brand visibility and boost sales.

Over the past year, we have implemented several marketing initiatives with excellent results. We have updated the website—thereby improving the online customer journey—made enhancements to the booking system, and strengthened the visual alignment, especially in digital campaigns. The graphic identity has been updated to support brand consistency and recognition. The client continues to handle social media content and publishing independently, deploying the unified visual style.

The collaboration has also expanded into newsletter production and continuous marketing development. At the same time, we have been actively involved in developing the client’s customer experience within digital services and accessibility.

The best part of the collaboration is trust and creativity: we are genuinely involved in planning and brainstorming, and our voice is heard. Indeed, the partnership has deepened to the point where Aidia acts as the client’s strategic marketing partner—almost like the company’s own marketing manager.

While the year 2024 remained very close to the level of 2023, growth has been clear throughout 2025. Website visitor numbers have risen from approximately 13,000 monthly visitors to over 26,000 visitors—representing a growth of over 100 percent in two years.

This growth is not only visible in visitor volumes; the marketing has reached a wide audience of new customers, which has been directly reflected in sales development. The results achieved through campaigns have improved significantly, and the number of bookings made via the website has grown.

This is not just about mass volume, but correctly targeted growth. Thanks to the optimization of the digital customer journey, the website’s conversion rate has improved, meaning that more and more visitors transition from browsing to making an actual booking. The efficiency of advertising (ROAS) has risen as we have focused on channels that genuinely move the customer forward along the purchasing path.

“Collaborating with Aidia has been inspiring and strongly aimed at a common goal. Our visibility has clearly grown, and we have been able to confidently trust our operations into the capable hands of the Aidia team. Our industry is challenging, as it occasionally requires quick reactions and brainstorming, which certainly tests both parties, but that is exactly what makes the collaboration meaningful and progressive. It is good to travel the path of growth with a long-term partner.”

For the client, a strategic partnership means, above all, peace of mind and predictability. While we take care of running the annual marketing calendar, resourcing, and channel optimization, the client can focus on their core business and service quality on-site. Regular joint meetings and real-time reporting ensure that the direction is correct and that we react quickly to market changes.

Even though the numbers have risen drastically, we are not settling for them. The goal for 2026 is to further optimize targeted marketing to make the customer experience even more personalized. The tourism industry evolves and changes constantly, and our job is to ensure that our client stays ahead.